The information provided here contains facts taken from reputable sources or findings of numerous studies. The aim was to outline the most common traits seen in behaviour of Chinese tourists abroad in the background of research on Chinese mentality and socio-historical circumstances.
The most important information from the Chinese tourist reports claims that in 2019, People aged between 25 to 34 were those who travelled abroad, and 67.1%of those were with college education and above. Monthly incomes from 5001 to 10000Yuan (about $715-1430) was about 51.87%.
There are various factors to effect the choices of destinations. 46.75% of the potential tourists may gather possible information from friends and relatives, from travel books and magazines, some certain websites and Apps. If they decide to do self- or semi-self travel, they may have arranged all the transportations and accommodations before departure.
As for the expenses, 39.9% of the budget will go for local cuisines. 53.85% of the average expense would be from 1000 to 5000 YUAN (about $143 to 715) (China Outbound Tourism Development Report 2020)
In general, Chinese outbound tourists are expecting to experience some different from their cultural background. The young generation prefers a more personalized and innovative travel plan while the old generation may go abroad in groups provided higher quality of services. They are quite dependent on travel Apps to search for useful information and willing to pay electronically other than cash. Most of them will be very pleased to communicate with the staff in Chinese.
The compiled data in this project will help the hospitality staff to be prepared for the returning of the world’s most important source of international travellers – Chinese travellers.