Historically social status is very important for Chinese society. Modern Chinese people are still dependent of the social status stigma. They will provide and expect better facilities and opportunities to people with high social status. The social status depends of people’s work position, social role and incomes.

China is a country with large differences in income in the different territories and professions. Not always high incomes mean high education. Some businessmen became rich by chance.

Wealthy Chinese tourists and businessmen are the biggest part of Chinese travellers in Europe. They come mostly from the largest cities with well-developed economy such as Beijing, Shanghai, Tianjin, Nanjing, Shenzhen, Wuhan, Hong Kong, Macao etc. They will buy from expensive brands and will appreciate the opportunity to spend a lot of money during their stay abroad.